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Targeted E-Mail Marketing: Using Dynamic Content to Improve Results
January 26, 2005 2:00pm EST, 11:00am PST
David Daniels, Research Director, JupiterResearch
Chris Baggott, CMO/Co-founder, ExactTarget
E-mail marketers continue to be challenged by low click-through rates, grappling with strategies to make their mailings increasingly relevant. Despite the attention that CRM has garnered over the past several years, marketing initiatives are still largely product focused. This Webcast will examine how employing targeted, dynamically generated e-mail campaigns -- while it requires an investment in time and resources -- has been shown to improve results that are four to eight times better than the results of static campaigns. In addition we'll illustrate best practices through several real-life case studies.
Attend this Webcast and learn:
• What the necessary operational steps are to launch a successful e-mail campaign using dynamic content.
• How to set expectations and plans to accommodate additional resources and time required for deploying such campaigns.
• What lift, if any, email marketers can expect from targeted, dynamically generated campaigns.
About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Bristol-Myers Squibb, and more than 2,500 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester WaveTM report based on the software's extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to www.exacttarget.com
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