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Measuring Business Impact of Web Site Activity
On Demand
Greg Dowling, Senior Analyst, JupiterResearch
Brice McBeth, Product Manager, IBM SurfAid Analytics
Who isn't measuring conversions these days? Just about anyone involved with a Web site knows that measuring conversions is the first step toward gauging the success of a Web site, and what constitutes a conversion depends on the type of site being measured. But what should you be measuring as part of your Web analytics program? And how do you measure the "value" of multiple conversion types? And how should this information be shared across the organization and put to use?
Attend this Webcast to learn why simply counting conversions may not provide a true indication of the value that your Web site, campaigns, and promotions contribute to your business. Greg Dowling, Senior Analyst at JupiterResearch, will discuss Key Performance Indicators (KPI) for specific Web business models and outline best practices for disseminating this information across the organization. Joining Greg will be Brice McBeth, IBM SurfAid Analytics Product Manager, who will show you that not all conversions are created equal, and will offer techniques for balancing the results of multiple conversion types.
About IBM SurfAid Analytics
SurfAid Analytics is an IBM On Demand Web analytics offering that helps Web site owners understand their visitors' behavior. By providing accurate, timely and actionable data, SurfAid provides the business intelligence you need to improve visitor acquisition rates, conversion effectiveness and customer satisfaction. Further, you gain the quantitative justification required to drive continuous Web site improvement. Built upon IBM's proven, robust technologies, SurfAid is designed to suggest the actions that help you achieve your Web site objectives. Through an intuitive user interface, flexible reporting, and advanced segmentation capabilities, SurfAid guides you from reporting, to recommendation, to change. For more information please visit www.ibm.com/surfaid.
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