This Webcast Produced for:
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Vertical Search Opportunities
On Demand
Chris Sherman, Senior Editor, SearchEngineWatch.com
Vertical search is getting hot once again, finally realizing the potential that specialized search services promised to deliver years ago. Vertical search provides unique opportunities for content providers, merchants and advertisers by offering specialized channels targeted specifically at users looking for a particular type of information, product or service.
In this webcast, Chris Sherman will cover:
- The evolution of vertical search, and how it's paralleling other business models in media and advertising
- Unique opportunities for taking advantage of vertical search applications using tested search marketing methods
- How vertical search offers an appealing alternative to escalating costs and keyword inflation search marketers are experiencing with general purpose search engines
About LookSmart
LookSmart is the largest provider of vertical search destinations on the Web. LookSmart's 180+ vertical search sites are where consumers look for what they need, offering essential search results and web tools to find, save and share articles. Whether you want to build your brand, launch a new product or drive traffic, LookSmart's online advertising programs can deliver the results you're looking for. Advertisers reach demographically relevant audiences on LookSmart's growing family of vertical search sites and partner ad network through keyword-targeted products, as well as banners and other ad units. www.looksmart.com
About Chris Sherman
Chris Sherman is President of Searchwise, a Boulder Colorado based Web consulting firm, and Senior Editor of Search Engine Watch. He is a frequent contributor to Information Today, Online, EContent and other information industry journals, and his published work includes the forthcoming Google Power: Unleash the Full Potential of Google, The McGraw-Hill CD ROM Handbook, and The Invisible Web, co-authored with Gary Price. Chris has more than 20 years of experience in developing multimedia and Internet applications. Early in his career, he worked on prototypes of many products and concepts that are now commonplace, such as CD ROM and multimedia technologies and interactive cable television. Later, he was Vice President of Technology for a global management consulting firm based in Amsterdam. His clients have included International Data Corporation, Andersen Consulting, Motorola, Levi-Strauss, Porsche, United Technologies, and the Scripps Clinic. Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego.
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